Mommy bloggers have gone from being a small segment of the online population to one of the most influential members of new media. Done mostly by smart, active women and mothers, mommy blogging gives women and mothers an avenue for sharing their ideas, suggestions, and recommendations about raising kids and everyday living. Corporations were also quick to recognize the field of mom blogging as a promising field for advertising, which is the main reason why more and more corporations are teaming up with moms to pitch their products to the rest of the world.
Why Are Mom’s Blogging?
It is obvious why more and more mothers are sitting down and starting blogs. Being a stay-at-home mom can have its challenges, and it does take up a lot of a mother’s time. However, most moms often find themselves with nothing to do when the kids are in school and all the chores are done. The typical mom blog was started to chronicle daily life as a mom faced the challenges of leaving behind a thriving and fulfilling career to stay at home with the kids. Soon, mothers discovered each other online and friendships were born. Moms seek out other moms, and if they can easily form mom clubs in the park and at school, why not online?
Career women are also rich sources of parenting as well as career information, and so they easily share tips on how to successfully juggle careers with motherhood.
Most moms, however, do not limit themselves to topics that revolve around motherhood or parenting. Although most mom bloggers started out with topics that revolved around daily home life, they have recently branched out in recent years by blogging about more mainstream topics. Mom bloggers touch on everything from makeup and fashion to home schooling and hobbies.
Moms and Marketing
Large corporations have been marketing to mom bloggers ever since they started growing in popularity. Mom bloggers with popular blogs often have a wide readership of young parents, single mothers and even single women, and they often hold a large amount of influence over the people who read their blogs religiously. Unlike traditional advertising, having a mom blogger do a review or recommendation of a particular brand or product only costs a fraction of what traditional advertising costs. The most popular technique is having mommy bloggers do a review of certain products in exchange for free products, while other corporations go the extra mile and hire popular mom bloggers as paid consultants. Some companies offer freebies that the blogger can give out to her readers. This technique often creates a buzz among readers and becomes a more effective advertising strategy compared to traditional advertising. Many corporations also pay for advertising space on the blogs, relying on the wide readership of the blogs to make their products visible to women around the world. Companies that typically turn to mom bloggers for advertising include toy makers, makers of children’s apparel and accessories, packaged food companies, and even car makers.
Mommy bloggers are an influential circle of women who can help determine what kind of products are bought and used by fellow women and mothers. Because of this influence, they are often sought after by corporations who want to promote their products to their target demographics. Mommy bloggers are an important segment in new media and when used effectively they can offer a more effective marketing solution than traditional advertising.