Last week I attended a media tour of the newest Duane Reade Store located at 100 Broadway in NYC. Originally, there was a Borders bookstore at this location, but it is now home to a 22,000-square-foot Duane Reade store.
The two-level store features most of the items you would find at a drugstore, but in addition, you will find a café, a self-serve frozen yogurt bar, a gourmet salad bar, and an in-store museum quality exhibit.
The tour, which was led by two Duane Reade Executives, began on the upper level.
First, we took a look at the Canyon of Heroes exhibit which pays homage to some of the historic events which occurred in downtown Manhattan.
Next, we got to explore the mini-LOOK boutique. I was fascinated by the Women’s fragrance display because to test out a fragrance, all you had to do was place your wrist under the nozzle and a puff of fragrance was dispensed. Genius!
Next we visited the Pharmacy area. Duane Reade has an innovative new approach to pharmacies. Traditionally, pharmacists are behind the counter and not very accessible. At this Duane Reade location, the pharmacists are out front where they can easily engage with their clients.
After that, we headed downstairs to the ground level. The ground level is pretty much devoted to food -lots of food!
And, we checked out the Up Market Café. The pastries looked yummy!
Duane Reade has always focused on convenience, but housing all of these options under one roof brings the concept of convenience to a whole other level!
For more photos, check out my Google + photo album: Duane Reade 100 Broadway Grand Opening #CBias #DR100Broadway
For more info on the #DR100Broadway store, please be sure to check out the press release.
Disclosure: I am a member of the Collective Bias™ Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias™. #CBias #SocialFabric #DReade #DReadeVIP All opinions are 100% my own.
— Diane Nassy(@philZENdia) July 26, 2012